C - The Consumer Intelligence Lab, or just C-Lab, it's a laboratory specialized in the knowledge and analysis of change tendencies of the portuguese consumer.
O C-Lab aims to be he foundation for and informed definition in business strategies, answering to everyone who has a vision of the consumer as a key driver of change to guarantee the long term suitability and sustainability of brands, products and services.
(Re)conhecer as Famílias, Entidades Económicas Alargadas aims to support the importance of making the market know the new families configurations - the remade, the single parenting, the single person, amongst others - as new targets per se, as well as understanding the concept of family as a broadened network, of relationships between homes and respectives streams.
PDF online here.
